In a recent event that lit up the Empire Arts Center in Grand Forks, Natasha Clauson, the CEO of Subgenres Media, brought a night of laughter and entertainment to Grand Forks. Clauson, hailing from Winnipeg, Canada, has a diverse background that ranges from running a unique Roku channel dedicated to steampunk, a genre envisioning a Victorian future powered by steam, to organizing events to bring people together through joy and entertainment. 

Clauson’s journey into the comedy scene was serendipitous. While filming her travel show, “Codiwomple,” a term meaning to travel purposefully towards an as-yet-unknown destination, she discovered the comedy scene in Grand Forks. Seeing untapped potential in local talent, Clauson wanted to invest in the Grand Forks comedy scene. Her passion for giving artists a platform to display their skills while providing the public with a chance to escape the stresses of daily life found a perfect outlet in Grand Forks.   

Her experience in the entertainment industry has fueled her mission to create spaces where people can enjoy the moment without the intrusion of life’s problems. Clauson believes that entertainment should be an escape, leading her to transition from digital channels to include live events to emphasize the joy of shared experiences.  

The comedy night in Grand Forks was a testament to her vision. It featured a crowd that differs from the regulars at the Archives coffee house. The mix gave rise to a different environment that allowed the comedians to see how they performed in various circumstances, benefiting those who took the stage. Ten comedians, including regulars like Matthew Ternus, Nellie Piekarski, and Caleb Eilts, highlighted a variety of comedy styles that appealed to young and older audiences. Clauson’s aim to support up-and-coming artists and to foster a community where people can unwind, laugh, and forget their worries for a while was evident throughout the night.  

Moreover, Clauson’s dedication to the arts extends beyond just organizing events. She is committed to revitalizing the entertainment scene by focusing on what she loves: pure, unadulterated entertainment. This dedication is apparent in her efforts to offer door prizes at events, which range from board games to gift cards, adding an element of surprise for attendees.  

Clauson plans to expand her comedy ventures beyond Grand Forks, hoping to bring laughter and light to more communities. Her next event, an Open-Mic Comedy Night scheduled for May 2, 2024, promises more laughter, surprises and an opportunity for local talent to shine.  

Despite facing challenges as an independent producer, Clauson’s resolve remains unshaken. Her story is one of resilience, passion, and a deep-seated belief in entertainment’s power to unite people. For those in the Grand Forks area and beyond, attending one of Clauson’s comedy nights supports local talent, offers a chance to relax, and, most importantly, a step towards fostering a community united by laughter.  

Subgenres Media can be reached through its website or Facebook page for more information on upcoming shows and how to get involved. As Clauson and her team prepare to introduce new content and projects, she promises a rejuvenated entertainment landscape in Grand Forks and beyond. With Clauson’s support, comedy in Grand Forks is moving in an exciting direction, inviting everyone to take a break, laugh, and, just for a moment, forget the world outside. 

Davíd Moreno is a Dakota Student General Reporter. He can be reached at daví[email protected].